December 28th, 2014

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Old-school printing keeps business humming

December 6th, 2014

The longtime Costa Mesa businessman later comments with a smile that when he started out, “I didn’t know what a printing press looked like.”  That’s certainly not the case now.

In 1964, after working for a Southern California Edison plant, a 26-year-old Hoover took over an existing Costa Mesa printing business that became Hoover Printing. Fifty years later, Hoover, his family and their employees are still putting letters and words onto paper at 2324 Newport Blvd., and they plan to keep doing so for another 50 years.

Back in the early days, when Hoover frequently put in 18-hour days to get the business established, his street front sign used to proclaim, “We print everything but greenbacks.”

That’s about as far as his advertising went and he still primarily relies on word of mouth. They’ve never relied on advertising to keep business coming in and have never had a salesperson.  “That says something,” Hoover said.

Notable clients — some of whom have been using Hoover Printing for more than 40 years — have included the Segerstrom family, the Costa Mesa Police Department and George Yardley, the late NBA star who began his basketball career while at Newport Harbor High School.

The Hoover family says printing trends come and go — letterpress is making a comeback — and new technology comes in to get the job done. Still, even in the digital era of fewer printed products such as newspapers and magazines, the Hoovers say people still like real paper for their needs, like business cards, social announcements and, this time of year particularly, Christmas cards.

“We have worked hard and God has blessed us,” said Jonnie, Hoover’s wife.

 

Visit the original article at:

http://www.dailypilot.com/news/tn-dpt-me-1129-hoover-printing-20141129,0,420796.story

Everyone loves Christmas Cards in the mail

November 6th, 2014

Whether your card is printed Offset, Digitally or Letterpress, Hoover Printing uses the finest quality card stock papers. While for many it is challenging to design or create the perfect Christmas Card, we have over 100 different printed samples to help you with ideas and we are always there for some helpful suggestions for making your personalized Christmas card certain to be proudly displayed. If you don’t have time to come in, send us your photos, give us an idea whether you’d prefer formal or casual and we’ll design one for you.

Christmas is the one time I happily enjoy perusing my mail.  Sometimes there are actually more Christmas cards than bills and that is something to cheer about.

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Celebrating our 50th Year!

July 18th, 2014

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Fifty years is a long time and being in business for 50 years is quite an accomplishment. Just ask Jim Hoover, owner of Hoover Printing, which celebrates its 50th year in business and one of Costa Mesa’s first commercial printing companies. There are not many of the original business owners left and sadly the number of private shopkeepers has dwindled to just a few. Starting a new business in 1964 at the age of 26 Jim Hoover devoted himself to hard work and 18 hour long days to become established. Working with the philosophy that if you give an excellent product at reasonable prices a business should succeed, Hoover Printing has lived by that philosophy and kept abreast of the printing trade by always investing in new technology.

The printing technology of the early sixties for Hoover Printing was mostly letterpress using Linotype and handset moveable type. The Multi-Lith offset presses were added in 1964 and the business was off and running. Pasting up lines of text that a Compu-Graphic machine would process and produce was the extent of pre-press in those days. Then the pasted-up art was taken to a camera in the dark room where a plate was made by shooting the pasted-up art and developing film to use in burning a plate that would then go on the press. Eventually Hoover acquired a platemaking system that simplified that process going directly from computer to plate. We then made the move to add digital printing about eleven years ago with an HP Indigo 1000. Change may not always come easy, but it is often the best way to fulfill customer needs and maintain steady growth. We’ve never striven to be the biggest guy on the block, but a few years back we traded in our HP Indigo to the latest 3500 model. It’s always been about serving our customers. We realized we were missing out on addressing customers’ short- to medium-run needs. After evaluating different options, we chose the HP Indigo 3500 press for its short-run capabilities, exceptional quality and fast turnaround times. Also, since the HP Indigo press can output an instant proof on a variety of papers there’s less chance for a mistake or error in the final output; that’s why we excel in producing quality and precise jobs according to the requirements of our customers.

The future is always unknown in a trade which has been transformed over the last 50 years at the cost of many jobs, but Hoover Printing hopes to continue to provide a printing service into the next 50 years. We are excited about the future and what it will bring. New technology will play a part, but we feel that our commitment to partnering with you and our passion for printing will be essential elements that will continue to pave the road for success.  Being in business for so long and most of our employees having been here for over 20 years allows us the benefit of experience and stability.

We’ve seen many good things happen because of print. We’d like for that to continue and we want to be a part of making good things happen for you. Our partnership with you has been a pleasure. We will always be grateful for our customer friends that have helped to make the past 50 years possible. Please feel free to call upon us for our expertise in helping you develop a marketing plan to promote your institution, business firm or personal enterprise. Good results are directly related to good communication. Let us help communicate your best image. “You only get one chance to make a good first impression!”

The past 50 years have flown by. Here’s to the next 50.

Personalized Graduation Announcements

May 15th, 2014

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It’s that time of the year to announce the graduate in the family.  We can take your favorite image or images and design a custom 4×8 or 5×7 card. These announcements are a practical way to tell your family, friends and loved ones about your son or daughter’s graduation in a way that is personal and unique.  Choose from many single or multiple-photo design samples we have. Each announcement comes with its own blank envelope. This one is hot off the press this morning.

If you have any questions, please reach out to me at john@hooverprinting.com.

Greeting Cards are here . . . and they’re Letterpress!

February 18th, 2014

At the end of the day, each of us wants to feel connected to other people and just the right card can express how we feel. No matter how tech savvy any of us is or becomes, we can’t get away from that basic need for touch and sending out a beautiful card for whatever the occasion, is always a good thing.

Here at Hoover we have been primarily a Commercial Printer but in the last few years we have done more and more personal items such as Wedding Invitations, Graduation Announcements and Christmas Cards to name a few.  Recently we decided to add letterpress Greeting Cards to our services since we have received more and more requests for all things letterpress.

They’re packaged in sets of 6 for $10.00 or 2 sets of 5 for $15.00.  You can’t find that kind of pricing anywhere and we’re located in Costa Mesa so come on by or we’ll ship them to your home!

If you have any questions, please reach out to me at john@hooverprinting.com.

 

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