Embossing is the procedure by which the paper surface is pushed outward using heat and a metal embossing die to cause a raised image.
There are different types of embossing that can be done. Registered Emboss is the embossed image area registers with printed ink or foil. This gives the area a raised look. Blind Emboss is one which is not stamped over a printed image or foil. The color of the embossed image is the same as the color of the paper. It is one of the least expensive ways to enhance the look and feel of any paper surface.
There are a few things that need to be attended to with an embossing project. The metal dies to be used, the paper stock to be embossed, the creation of the artwork and the embossing details.
There are three types of metals used for embossing dies. Depending on the shape of the image, the texture to be created and the length of the run will decide the selection of the metal. Magnesium dies are very soft and used for simple embossing projects that have short runs. Brass dies are the most popular embossing dies as they are very flexible and give the embosser leeway to create fine lines and sculptured images. Copper dies are used as an in-between to magnesium and brass. The copper dies are more stable, last longer and won’t stretch when used with heat . . . but does make it the most expensive type of die.
Paper textures play an important role in embossing. Sometimes our customers select a texture paper and we use embossing to smooth out the paper where it embossed to help it to contrast from the texture. At other times a smooth paper is used but the emboss is textured for a stunning finish. Heavy, long fibered sheets make the best kind of paper for embossing. Lightweight, heavy coated or varnished papers are not so good for embossing because they crack easily. Recycled papers are to be avoided for embossing as the more processed a paper, the weaker it becomes and cannot withstand the pressures of embossing. The depth and the degree of bevel achieved are determined by the stock. A thicker stock can offer more dramatic embossing effects because the impression can push deeper into the paper and varying levels of relief become possible.
It is very important to keep the following things in mind when preparing art for embossing.
• Avoid too many fine details and tiny criss cross lines. Keep the design uncluttered and bold.
• When using lettering, use sans serif fonts and space them so that there is enough space between each letter to allow for the embossing effect.
• Increase the size of the art slightly to compensate for the added dimension.
• For multi level embossing it is best to use color codes to indicate the various levels.
• Keep the image area at least .25 inches away from the edge of an oversized sheet to avoid puckering or wrinkling. If the embossing is being done on a finished project, keep a .5 margin.
Whichever process you choose to use, come in and we can help you decide which would work best for you.
The images above left is blind embossing. The image on the right is printed, foiled and both are embossed.
When you use paper, you give tree farmers a reason to plant more trees, maintain their forests and avoid selling their land for development.
There are many misconceptions about the environmental impact of print on paper. Since printers and their suppliers use natural resources—trees—as a substrate for their products, many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true.
Print Values Trees
Much paper now comes from sustainable forests. These sustainable forests are essentially “tree farms,” where trees are grown as a crop, just like broccoli or wheat. When these trees are harvested, new stocks are planted. Print gives landowners a financial incentive to renew forests rather than convert them for other uses, such as agriculture or development.
Print Uses “Waste”
Overall, one-third of the fiber used to make paper comes from wood chips and sawmill scraps; another third comes from recycled paper.In the United States, 76% of paper and paperboard mills use at least some recovered material in their manufacturing process in 2011, while 113 paper mills used recovered fiber exclusively.
Print is Recycled
But that is not the complete story. Print on paper is recycled and reused. In 2011, nearly 66% of paper used in the United States was recycled, and this number increases each year with more deliberate curbside and drop-off collection systems. Recycled paper is used to make everything from construction products to consumer goods.
Print is Responsible
Just 11% of the world’s forests are used for paper, and in the U.S. the wood used to produce paper increasingly comes from certified forests.The Forest Steward Council (FSC) and Sustainable Forest Initiative (SFI) track fiber content from certified lands through production and manufacturing to the end product.
 Edward L. Glaeser, Professor of Economics, Harvard University, “A Road Map for Environmentalism,” Boston Globe.
U.S. EPA, Office of Solid Waste, 2014.
American Forest and Paper Association, “Fun Facts,” 2014.
U.S. EPA, Office of Solid Waste, 2014.
5]International Paper, Down to Earth, “Is it Worth Printing?”
The longtime Costa Mesa businessman later comments with a smile that when he started out, “I didn’t know what a printing press looked like.” That’s certainly not the case now.
In 1964, after working for a Southern California Edison plant, a 26-year-old Hoover took over an existing Costa Mesa printing business that became Hoover Printing. Fifty years later, Hoover, his family and their employees are still putting letters and words onto paper at 2324 Newport Blvd., and they plan to keep doing so for another 50 years.
Back in the early days, when Hoover frequently put in 18-hour days to get the business established, his street front sign used to proclaim, “We print everything but greenbacks.”
That’s about as far as his advertising went and he still primarily relies on word of mouth. They’ve never relied on advertising to keep business coming in and have never had a salesperson. “That says something,” Hoover said.
Notable clients — some of whom have been using Hoover Printing for more than 40 years — have included the Segerstrom family, the Costa Mesa Police Department and George Yardley, the late NBA star who began his basketball career while at Newport Harbor High School.
The Hoover family says printing trends come and go — letterpress is making a comeback — and new technology comes in to get the job done. Still, even in the digital era of fewer printed products such as newspapers and magazines, the Hoovers say people still like real paper for their needs, like business cards, social announcements and, this time of year particularly, Christmas cards.
“We have worked hard and God has blessed us,” said Jonnie, Hoover’s wife.
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Whether your card is printed Offset, Digitally or Letterpress, Hoover Printing uses the finest quality card stock papers. While for many it is challenging to design or create the perfect Christmas Card, we have over 100 different printed samples to help you with ideas and we are always there for some helpful suggestions for making your personalized Christmas card certain to be proudly displayed. If you don’t have time to come in, send us your photos, give us an idea whether you’d prefer formal or casual and we’ll design one for you.
Christmas is the one time I happily enjoy perusing my mail. Sometimes there are actually more Christmas cards than bills and that is something to cheer about.
Fifty years is a long time and being in business for 50 years is quite an accomplishment. Just ask Jim Hoover, owner of Hoover Printing, which celebrates its 50th year in business and one of Costa Mesa’s first commercial printing companies. There are not many of the original business owners left and sadly the number of private shopkeepers has dwindled to just a few. Starting a new business in 1964 at the age of 26 Jim Hoover devoted himself to hard work and 18 hour long days to become established. Working with the philosophy that if you give an excellent product at reasonable prices a business should succeed, Hoover Printing has lived by that philosophy and kept abreast of the printing trade by always investing in new technology.
The printing technology of the early sixties for Hoover Printing was mostly letterpress using Linotype and handset moveable type. The Multi-Lith offset presses were added in 1964 and the business was off and running. Pasting up lines of text that a Compu-Graphic machine would process and produce was the extent of pre-press in those days. Then the pasted-up art was taken to a camera in the dark room where a plate was made by shooting the pasted-up art and developing film to use in burning a plate that would then go on the press. Eventually Hoover acquired a platemaking system that simplified that process going directly from computer to plate. We then made the move to add digital printing about eleven years ago with an HP Indigo 1000. Change may not always come easy, but it is often the best way to fulfill customer needs and maintain steady growth. We’ve never striven to be the biggest guy on the block, but a few years back we traded in our HP Indigo to the latest 3500 model. It’s always been about serving our customers. We realized we were missing out on addressing customers’ short- to medium-run needs. After evaluating different options, we chose the HP Indigo 3500 press for its short-run capabilities, exceptional quality and fast turnaround times. Also, since the HP Indigo press can output an instant proof on a variety of papers there’s less chance for a mistake or error in the final output; that’s why we excel in producing quality and precise jobs according to the requirements of our customers.
The future is always unknown in a trade which has been transformed over the last 50 years at the cost of many jobs, but Hoover Printing hopes to continue to provide a printing service into the next 50 years. We are excited about the future and what it will bring. New technology will play a part, but we feel that our commitment to partnering with you and our passion for printing will be essential elements that will continue to pave the road for success. Being in business for so long and most of our employees having been here for over 20 years allows us the benefit of experience and stability.
We’ve seen many good things happen because of print. We’d like for that to continue and we want to be a part of making good things happen for you. Our partnership with you has been a pleasure. We will always be grateful for our customer friends that have helped to make the past 50 years possible. Please feel free to call upon us for our expertise in helping you develop a marketing plan to promote your institution, business firm or personal enterprise. Good results are directly related to good communication. Let us help communicate your best image. “You only get one chance to make a good first impression!”
The past 50 years have flown by. Here’s to the next 50.