Designing the custom invitations for your wedding is (we think) one of the most exciting, creative and fun parts of planning your Big Day. As we always say, your invites are the first impression your guests will have of your wedding, and when it comes to creating the perfect design, your options are literally endless. Consider adding chic and thoughtful details such as place cards, menus, thank you notes, gift tags, and much more.
However, as you’re flipping through endless samples of paper and font styles, you’re bound to encounter some unfamiliar terminology, which can make the whole process a bit overwhelming. So to make the process a little easier, I’ll explain a few terms.
Letterpress has long been a popular option in the United States. Using metal or rubber plates, an artisan runs each invitation through the printing machine, which is often a vintage or antique press. Each color must be run separately and a skilled letterpress pressman will ink the machine to ensure even coverage on every piece of stationery that is fed through. The cards are then “pressed” with the ink-covered metal plates, indenting each word into the paper. Thanks to adjustable grippers on the machines, the paper used in letterpress can be several layers thick, allowing for a deep impression.
Another traditional technique is engraving. Engraving has been around for over one hundred years, and also uses a metal plate that is etched with the desired invitation wording. Ink is spread into the etchings, and the plates are heated and pressed into the paper. This method gives the ink a hardened, raised impression. If you flip your stationery over, you will see the telltale sign of an engraved card: an impression on the back from the high heat of the metal plates.
Last of the methods to be discussed here is digital printing. Digital is perfect for brides who want to include a multitude of colors rather than just one or two. A huge press digitally prints directly onto the paper, and the ink is flush to the surface, not raised or indented. Orders can be completed more quickly than with other techniques, so digital printing is a fantastic option for brides who are facing time constraints. No plates are used for this method of printing either, keeping setup costs down but limiting paper thickness. However, all invitations may be backed with a second sheet of card stock to add more breadth and/or extra color to each piece of the suite.
Regardless of your price point, it’s possible to get a beautifully printed invitation suite using one of the above methods. You can ask Rod Hoover any questions and then pair your choice with a great design. You’ll be able to pop your invitations in the mail knowing your guests will be impressed.
“On July 4, 1776, the delegates of the thirteen colonies meeting in Philadelphia declared: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Then the hard part began, with a war finally coming to a close with the signing of the Treaty of Paris on September 3, 1783. More years of difficulty finally ended with the establishment of our federal constitution in 1787. Even thought it is hardly perfect, we are confident that no nation on Earth is more dedicated to individual liberty and justice than ours.”
excerpt from PIASC Weekly Update, June 29, 2015
The time-honored practice of sending graduation announcements signifies the special meaning of this milestone. Our custom printing is a great value for a top-quality personalized graduation announcement. Using your images, these custom designed announcements can be formatted for single or multiple photo layouts and following your approved proof they can be in your hands within 24-48 hours. Each announcement comes with its own blank envelopes.
Everyone benefits from receiving your graduate’s announcement; your friends and family get to share in your family’s exciting news and you get the pleasure of marking a happy event.
Embossing is the procedure by which the paper surface is pushed outward using heat and a metal embossing die to cause a raised image.
There are different types of embossing that can be done. Registered Emboss is the embossed image area registers with printed ink or foil. This gives the area a raised look. Blind Emboss is one which is not stamped over a printed image or foil. The color of the embossed image is the same as the color of the paper. It is one of the least expensive ways to enhance the look and feel of any paper surface.
There are a few things that need to be attended to with an embossing project. The metal dies to be used, the paper stock to be embossed, the creation of the artwork and the embossing details.
There are three types of metals used for embossing dies. Depending on the shape of the image, the texture to be created and the length of the run will decide the selection of the metal. Magnesium dies are very soft and used for simple embossing projects that have short runs. Brass dies are the most popular embossing dies as they are very flexible and give the embosser leeway to create fine lines and sculptured images. Copper dies are used as an in-between to magnesium and brass. The copper dies are more stable, last longer and won’t stretch when used with heat . . . but does make it the most expensive type of die.
Paper textures play an important role in embossing. Sometimes our customers select a texture paper and we use embossing to smooth out the paper where it embossed to help it to contrast from the texture. At other times a smooth paper is used but the emboss is textured for a stunning finish. Heavy, long fibered sheets make the best kind of paper for embossing. Lightweight, heavy coated or varnished papers are not so good for embossing because they crack easily. Recycled papers are to be avoided for embossing as the more processed a paper, the weaker it becomes and cannot withstand the pressures of embossing. The depth and the degree of bevel achieved are determined by the stock. A thicker stock can offer more dramatic embossing effects because the impression can push deeper into the paper and varying levels of relief become possible.
It is very important to keep the following things in mind when preparing art for embossing.
• Avoid too many fine details and tiny criss cross lines. Keep the design uncluttered and bold.
• When using lettering, use sans serif fonts and space them so that there is enough space between each letter to allow for the embossing effect.
• Increase the size of the art slightly to compensate for the added dimension.
• For multi level embossing it is best to use color codes to indicate the various levels.
• Keep the image area at least .25 inches away from the edge of an oversized sheet to avoid puckering or wrinkling. If the embossing is being done on a finished project, keep a .5 margin.
Whichever process you choose to use, come in and we can help you decide which would work best for you.
The images above left is blind embossing. The image on the right is printed, foiled and both are embossed.
When you use paper, you give tree farmers a reason to plant more trees, maintain their forests and avoid selling their land for development.
There are many misconceptions about the environmental impact of print on paper. Since printers and their suppliers use natural resources—trees—as a substrate for their products, many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true.
Print Values Trees
Much paper now comes from sustainable forests. These sustainable forests are essentially “tree farms,” where trees are grown as a crop, just like broccoli or wheat. When these trees are harvested, new stocks are planted. Print gives landowners a financial incentive to renew forests rather than convert them for other uses, such as agriculture or development.
Print Uses “Waste”
Overall, one-third of the fiber used to make paper comes from wood chips and sawmill scraps; another third comes from recycled paper.In the United States, 76% of paper and paperboard mills use at least some recovered material in their manufacturing process in 2011, while 113 paper mills used recovered fiber exclusively.
Print is Recycled
But that is not the complete story. Print on paper is recycled and reused. In 2011, nearly 66% of paper used in the United States was recycled, and this number increases each year with more deliberate curbside and drop-off collection systems. Recycled paper is used to make everything from construction products to consumer goods.
Print is Responsible
Just 11% of the world’s forests are used for paper, and in the U.S. the wood used to produce paper increasingly comes from certified forests.The Forest Steward Council (FSC) and Sustainable Forest Initiative (SFI) track fiber content from certified lands through production and manufacturing to the end product.
 Edward L. Glaeser, Professor of Economics, Harvard University, “A Road Map for Environmentalism,” Boston Globe.
U.S. EPA, Office of Solid Waste, 2014.
American Forest and Paper Association, “Fun Facts,” 2014.
U.S. EPA, Office of Solid Waste, 2014.
5]International Paper, Down to Earth, “Is it Worth Printing?”