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“On July 4, 1776, the delegates of the thirteen colonies meeting in Philadelphia declared: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Then the hard part began, with a war finally coming to a close with the signing of the Treaty of Paris on September 3, 1783. More years of difficulty finally ended with the establishment of our federal constitution in 1787. Even thought it is hardly perfect, we are confident that no nation on Earth is more dedicated to individual liberty and justice than ours.”
excerpt from PIASC Weekly Update, June 29, 2015
When you use paper, you give tree farmers a reason to plant more trees, maintain their forests and avoid selling their land for development.
There are many misconceptions about the environmental impact of print on paper. Since printers and their suppliers use natural resources—trees—as a substrate for their products, many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true.
Print Values Trees
Much paper now comes from sustainable forests. These sustainable forests are essentially “tree farms,” where trees are grown as a crop, just like broccoli or wheat. When these trees are harvested, new stocks are planted. Print gives landowners a financial incentive to renew forests rather than convert them for other uses, such as agriculture or development.
Print Uses “Waste”
Overall, one-third of the fiber used to make paper comes from wood chips and sawmill scraps; another third comes from recycled paper.In the United States, 76% of paper and paperboard mills use at least some recovered material in their manufacturing process in 2011, while 113 paper mills used recovered fiber exclusively.
Print is Recycled
But that is not the complete story. Print on paper is recycled and reused. In 2011, nearly 66% of paper used in the United States was recycled, and this number increases each year with more deliberate curbside and drop-off collection systems. Recycled paper is used to make everything from construction products to consumer goods.
Print is Responsible
Just 11% of the world’s forests are used for paper, and in the U.S. the wood used to produce paper increasingly comes from certified forests.The Forest Steward Council (FSC) and Sustainable Forest Initiative (SFI) track fiber content from certified lands through production and manufacturing to the end product.
 Edward L. Glaeser, Professor of Economics, Harvard University, “A Road Map for Environmentalism,” Boston Globe.
U.S. EPA, Office of Solid Waste, 2014.
American Forest and Paper Association, “Fun Facts,” 2014.
U.S. EPA, Office of Solid Waste, 2014.
5]International Paper, Down to Earth, “Is it Worth Printing?”
The longtime Costa Mesa businessman later comments with a smile that when he started out, “I didn’t know what a printing press looked like.” That’s certainly not the case now.
In 1964, after working for a Southern California Edison plant, a 26-year-old Hoover took over an existing Costa Mesa printing business that became Hoover Printing. Fifty years later, Hoover, his family and their employees are still putting letters and words onto paper at 2324 Newport Blvd., and they plan to keep doing so for another 50 years.
Back in the early days, when Hoover frequently put in 18-hour days to get the business established, his street front sign used to proclaim, “We print everything but greenbacks.”
That’s about as far as his advertising went and he still primarily relies on word of mouth. They’ve never relied on advertising to keep business coming in and have never had a salesperson. “That says something,” Hoover said.
Notable clients — some of whom have been using Hoover Printing for more than 40 years — have included the Segerstrom family, the Costa Mesa Police Department and George Yardley, the late NBA star who began his basketball career while at Newport Harbor High School.
The Hoover family says printing trends come and go — letterpress is making a comeback — and new technology comes in to get the job done. Still, even in the digital era of fewer printed products such as newspapers and magazines, the Hoovers say people still like real paper for their needs, like business cards, social announcements and, this time of year particularly, Christmas cards.
“We have worked hard and God has blessed us,” said Jonnie, Hoover’s wife.
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