Change may not always come easy, but it is often the best way to fulfill customer needs and maintain steady growth. Hoover made the move to digital printing about eight years ago. We’ve never striven to be the biggest guy on the block, but a few years back we traded in our HP Indigo to the latest 3500 model. It’s always been about serving our customers. We realized we were missing out on addressing customers’ short- to medium-run needs. After evaluating different options, we chose the HP Indigo 3500 press for its short-run capabilities, exceptional quality and fast turnaround times. Also, since the HP Indigo press can output an instant proof on a variety of papers there’s less chance for a mistake or error in the final output; that’s why we excel in producing quality and precise jobs according to the requirements of our customers.
“We knew going digital would help set us apart from our larger competitors. We wanted to be on the front end of new technology instead of trying to catch up.” —John Sindelar
The digital technology is based on HP ElectroInk, which uses small color particles suspended in Imaging Oil that can be attracted or repelled by means of high voltage. The ink forms a very thin and smooth plastic layer on the paper surface. The fact that these particles are so small ensures that the printed image does not mask the underlying surface roughness/gloss of the paper, as can be possible with some toner-based processes, bringing Indigo printing closer in appearance to conventional offset lithography, whereby ink is actually absorbed into the paper.
Its ability to print without films and plates enables Hoover to create personalized short-runs, changing text, images and jobs without having to stop the press. The result is the ability to print personalized short-run Christmas cards, business cards to photobooks. Please take a look at some examples in the SAMPLE link above.
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